10/17/2023 0 Comments Roblox google plusSable added that the amount of kids that Roblox reaches is incredible. So if you look at it as a place to build awareness, it works really well. ![]() From the start, Roblox has been about safety and privacy, and the brands that can be associated with Roblox can build in extra moderation and tools - you can even age gate. ![]() The reason it has worked so well with younger audiences is that it’s safe. She went on to talk about the age of Roblox’s audience, saying that, “it’s one of the few platforms that, as it ages up, it’s not a bad thing because you’re anonymous. Gutfreund confirmed, saying that it all goes back to the community aspect of the platform: “There are people who make their livelihood on Roblox, and because people are building games, communities, and audiences, they’re invested in the success of the platform.” Instead of ranting, the community was highly supportive and headed to Twitter to ‘hang out’ until the platform came back online.” He said: “The reaction from users was completely different from how people usually respond when a social media channel goes down. ![]() According to Benedy, Roblox’s users’ love for the platform was seen recently when their servers went down for 60 hours. Benedy kicked off the webinar by saying that in comparison to all the other social media platforms, where advertising is their business, in Roblox, it is all about the community, user experience, engagement, and being privacy first.
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